Eye Spy is a conceptual identity for an independent eyewear boutique in New York City. The system merges optical geometry with a clean, editorial structure to redefine eyewear as an act of self-expression. Saturated color, collage-based composition, and bold filters give the visuals a pop-art intensity, while precise typography grounds the identity in clarity and confidence. 

The result is a playful yet refined brand language that extends seamlessly across packaging, signage, and campaign materials.


FORMAT: BOUTIQUE BRANDING
TOOLKIT: INDESIGN, ILLUSTRATOR, PHOTOGRAPHY