All Points East is a ten-day music and cultural festival held in London’s Victoria Park. The refreshed identity translates sound and atmosphere into a modular system built on bold typography and gradient light patterns.

The design captures rhythm and inclusivity through flexible layouts and a color-coded structure that shifts across festival days. In collaboration with Spotify, audiences discovered daily playlists via scannable QR codes on posters, tickets, and stickers; bridging digital anticipation with real-world presence.


FORMAT: FESTIVAL IDENTITY + STRATEGY
TOOLKIT: INDESIGN, ILLUSTRATOR, AFTER EFFECTS